Blush, a.k.a. “rouge,” is a makeup applied to add color to the cheeks. As the name suggests, sometimes the shade of blush is designed to recreate your natural cheek color. But it can also infuse cheeks with a fun, trendy pop of color—think just-pinched peach or an in-from-the-cold flush.

If you need help choosing a blush, book a free online appointment with a Clinique Consultant.

Common question to the Clinique Experts: What is blush used for? Blush can be used to create a subtle, lit-from-within glow or the look of sun-kissed skin. You can also use it to define the cheekbones and create a sculpted look. With a single blush, you can create a variety of looks simply by applying it to different areas of the face.

For a natural look, select a blush that matches your cheek color when your skin is flushed. If you want a blush for contouring, nude shades are a top choice for all skin tones. Cool skin tones pop in blue-based pinks, while warm tones beam in salmon pink, peach, and other yellow-based colors.

For more cheeky ideas, explore Clinique’s blush options for a look that’s sculpted, glowing, natural, or bright. Still wondering: what color blush is best for me? Chat live with a Clinique Consultant.

Clients often ask our Experts: where does blush go? There’s no wrong way to apply blush, but there are some simple tips to create popular looks. For a just-in-from-the-cold flush, swirl onto a fluffy brush and dust onto the apples of your cheeks. If cheekbones yearn to be sleek and contoured, apply blush in an upward diagonal along your cheekbones. For a faux glow, dust a bronze blush over the tops of your cheeks and across the bridge of your nose where the sun would shine.

Balm blushes create a dewy look with ease while powder blush has a more matte finish.

At Clinique, Chubby Stick™ Cheek Colour Balm is a balm blush with creamy pigment that’s oil-free and mistake-proof. Dab it on from the stick, then use your fingers or a makeup sponge to blend. Clinique Blushing Blush™ Powder Blush builds softly to a desired intensity. Try layering powder blush over balm for more longer-lasting color.

If you need help selecting a blush shade or formula, book a free live appointment with a Clinique Consultant.